#BreatheEasy Concert Ticket Giveaway Promotion

Together with sponsors such as WGL and Commuter Connections, Clean Air Partners’ #BreatheEasy Concert Ticket Giveaway asks individuals to share their #BreatheEasy actions for a chance to win giveaways, prizes, and tickets to major headline shows. Past concerts include Chicago, Earth, Wind & Fire, Bruce Springsteen & the E Street Band, and Bruno Mars. As part of the promotion, WGL off-sets carbon emissions produced by the concert – speaking directly to their dedication to improving the environment. To date, the #BreatheEasy Concert Ticket Giveaway promotion has generated hundreds of millions of impressions across social, radio, and broadcast media, and resulted in WGL purchasing 527 carbon offsets. Those offsets are enough to counterbalance 1,161,836 pounds of greenhouse gas emissions and equivalent to taking 111 cars off the road for one year.

Car Free Day Campaign

Together with Commuter Connections, Clean Air Partners celebrates Car Free Day by encouraging drivers across the Washington, D.C. region to go Car Free or “Car Lite” on Car Free Day every September 22. The highly successful campaign highlights how easy it is to get out of your car and use alternative modes of transportation such as biking, walking, teleworking, and car/vanpooling. To date, the Car Free Day campaign has generated more than 24 million impressions across social and digital advertising, receiving nearly 20,000 pledges to go car free!

Air Quality Awareness Week and World Asthma Day

Celebrating the theme, Show How You Care about the Air, Clean Air Partners works with such sponsorships as Breathe DC, DC Asthma Coalition, and Maryland Department for the Environment to distribute Air Quality Awareness Week and World Asthma Day materials across the region, featuring Larry and Lola Lung.

In 2016, Clean Air Partners launched a digital and social media campaign for Air Quality Awareness Week, encouraging residents to join together to #BreatheEasy and download the Clean Air Partners Air Quality App for a chance to win prizes! In just one year, the campaign generated more than 130,000 impressions and distributed upwards of 3,000 collateral materials with life-saving and informative information to individuals in the region.

Pollinator Partnership

Clean Air Partners and the Pollinator Partnership signed a Memorandum of Understanding in October 2016 to work towards shared goals of improving regional air quality to benefit public health and our environment, while supporting the pollinators vital to our ecosystem. The organizations work together to raise awareness in the media about the connection between air quality and pollinators, and engage with shared audiences through educational materials.

Best In Air Awards Celebration  

The Clean Air Partners Annual Celebration’s Best In Air Awards recognizes the air quality and public health achievements of regional leaders and students. In 2017, the public participated in the voting process for the businesses, organizations, and individuals making a real difference in the air we breathe through their missions and approaches. Lyft, COPD Foundation, and Grid Alternatives were honored this year in the Trendsetter, Most Valuable Partner (MVP), and Champion categories.

Clean Air Partners Media Toolkit

Download the Clean Air Partners media toolkit for our program backgrounder and important tips for poor air quality days and more.